Soluciones diseñadas para revolucionar categorías y fomentar un crecimiento sostenible.
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We develop custom predictive models that allow us to anticipate trends and behaviors. This drastically reduces the risk and investment required for testing new markets or hypotheses.
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Leveraging digital channels and AI-enhanced predictive data models, we significantly reduce the financial and reputational risks associated with launching products or services that may not fit market needs, ensuring a more solid and successful entry.
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We cluster and analyze populations, applying variations in products or services (price, name, model, etc.). By extrapolating behaviors using our attitudinal AI model, we validate different hypotheses without requiring large sample sizes, reducing testing risks and investment.
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What if predictive models say there is no demand?
That's good news! You will have saved thousands of euros in a failed launch. The purpose of validation is to confirm viability before the strong investment, allowing you to pivot or choose another market with lower risk.
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What do “Pilot Programs” consist of?
These are controlled launches (“Soft Launch”) in a specific region or segment. We limit financial risk by exposing the product to a real but small sample, to measure real sales metrics (not just intentions).
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Is a “Hypothesis Test” with small samples reliable?
Yes, because we use attitudinal AI to extrapolate behaviors. By clustering similar populations, we can predict with high reliability how the mass market will react based on fast and inexpensive experiments.
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How much do you have to invest to validate a market?
Much less than to enter it. Our methodology is designed to be “Lean”: testing quickly and cheaply. Investment in validation is usually a small fraction of the total cost of opening a country.
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What type of hypothesis can you validate?
Desde "¿Están dispuestos a pagar X precio?" hasta "¿Prefieren comprar online o a través de distribuidor?". Validamos canal, precio, mensaje y características del producto.
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What if my product is very niche or B2B complex?
Validation works the same way, we use direct recruitment and qualitative interviews to measure the real interest of purchasing decision makers in that country.
Crafting Business Futures